Failed to sell music in the form the public wants; digital streaming has taken over by allowing people to compile personalized playlists, one Jewelry Retouching song at a time. The wake-up calls keep coming. But proponents of traditional ad-supported television, the cornerstone of the old advertising industry, seem to remain resilient, convinced that TV spots are Jewelry Retouching largely immune to the consequences of audience control. They remind me of climate change deniers on a warm winter day. During a keynote at CES, NBCUniversal CEO Steve Burke called advertising without TV spots “unthinkable,” Advertising Age reports. Burke added, “People are going to want to watch good TV on a big TV.”
Yes, Steve, but that doesn't mean they'll tolerate the great experiment continually interrupted by Viagra, Geico, and even dumber advertisers any longer. The latest news is that ad-supported television and arbitrary pay-TV bundles on cable are Jewelry Retouching under attack from the web. To compensate for lower ratings and rates, cable and broadcast have increased advertising time per hour. Now the public is forcing a retreat with fewer Jewelry Retouching announcements. The revolution is led by Netflix, Amazon and others, all of which give people what they want: complete control. No interruptions. No stupid TV spots. No advertising at all, in fact. RELATED CONTENT AT HAND: This Week in Content Marketing:
The Future of TV Advertising is Native Hey kids, what time is it? The news media industry got theirs. Then the music business; the book trade. Now it's the turn Jewelry Retouching of advertising. It's not a positioning, messaging or PR issue. This is a fundamental product problem. Translated into the language of advertising, "Consumers reject Jewelry Retouching our products." As anyone with common sense says, the time is up to put the public first. It may sound easy; it is not. This means that finding out what really matters to the audience is far more important than asking a client what message they want to convey.