AMP is a web standard, so advertisers can use it today to create faster landing pages that generally have a positive impact on bounce rates, conversion rates, time on site, and possibly be even the quality measures (more information below). According to a 2017 study by Akamai, faster landing pages have several benefits: A 100 millisecond delay in website load time can reduce conversion rates by 7%. A two-second delay in web page load time increases bounce rates by 103%. 53% of mobile site visitors will leave a page that takes more than three seconds to load. Given Google's involvement in
AMP, its history of promoting a faster internet, and its clear benefits to advertisers building faster pages, there's no doubt in my mind that Google will expand support from AMP to AdWords. When they do, it will create additional value for advertisers using AMP. For this reason, advertisers should have a plan for rolling out AMP on their sites in 2017. AMP Generates Big Earnings jewelry retouching service for Sites That Use It While Google started the open source project, it has already been adopted by some big names. eBay AMP has millions of pages, Pinterest uses it, and WordPress has deployed it to tens of millions of hosted sites.
And those who use it see positive impacts on their business. For example, The Washington Post saw an 88% improvement in load times for AMP content compared to traditional content, which helped them increase mobile user return visits by 23% over seven days. NoBroker saw a 10% increase in pages per session and an 18% reduction in bounce rate. Faster loading pages create a better user experience, which leads to increased usage. For a publisher who monetizes through subscriptions or ads on their pages, this means AMPing their site puts them in a great position to increase their revenue.