Again, don't assume that you know who their target audience is. Always ask them. Their ideal customers may be very different from what you think or what their content looks like on their website. Most of the time, clients are looking for you because they want to improve their content. As a result, existing content may not adequately represent the content of your business or the people you are targeting. So ask the client who you want to contact and ask them to be as descriptive as possible. 9.'
What is the problem facing the viewer? How ghost mannequin effect does this content provide a solution to this problem? Just as your clients have goals for their content, their own audience has goals for finding that content. advertisement Continue reading below You may be focusing on improving client rankings, traffic, etc., but when searching and reading that content, be sure to clarify what your target audience is trying to find. The client should tell you the main issues and goals of the viewer. Then you can incorporate these into your SEO content. This helps you create the right content for your users (think your search intent) and provides information that forces you to turn your visitors into customers. 10. "
What kind of conversion are you trying to do through the content (eg" free consultation ", contact form, access to product page, etc.)? " Many SEO content authors are lazy with this and believe that they need to direct users to their main contact page or schedule a free consultation, but this is not always the case. The client may have a particular conversion point, lead magnet, product, or service in mind. advertisement Continue reading below Once you know what your ultimate goal is, you're ready to incorporate it into your content. So, for example, if you want your readers to introduce you to the "10 Secrets of Digital Marketing" ebooks, you're not just linking, but hinting at an unknown digital marketing strategy and its need to "warm up" your readers. "can do. Client contact page.